The success story of a strong partnership

February 21, 2021
FERRO Legal supports Exponea in acquisition by Bloomreach

Bloomreach, the leader in commerce experience, has acquired Exponea, the leading Customer Data and Experience Platform. The transaction signals a drastic change for the e-commerce landscape, creating the first ever truly integrated product and customer data set.

Štefan Šurina of FERRO Legal is extremely proud to have supported Exponea in the transaction itself as well as in the journey leading up to it:

"This transaction is incredibly important to us in a number of ways. We've shown that a CEE-based law firm can successfully handle a complex, US-centric transaction of a global scale. But even more importantly, we've witnessed this great achievement by a company we've supported from day one. We are now looking forward to continuing this partnership within the Bloomreach family."

Peter Irikovsky, Exponea's CEO, also comments on the importance of a solid legal partner:

"FERRO Legal was absolutely crucial for making this acquisition a reality, not only in negotiating an extremely complex transaction, but also in preparing the company for being ready for the acquisition. Bloomreach, given it’s near-term IPO plans, had very high standards and scrutinized every aspect of our business. Thanks to FERRO Legal’s superb work over the years, no big red flags were identified in the legal due diligence, which is the best proof of the quality of their work."

If you want to learn more about the transaction, don't miss the full press release and the perspective of Peter Irikovsky on the future of digital commerce. For more exciting news about FERRO Legal, follow us on LinkedIn.

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